What Is Lafufu? The Viral Knockoff That’s Taking Over Labubu Fans’ Hearts

A close-up of a Lafufu plush toy, a knockoff version of Labubu with mismatched eyes
lafufu knockoff plush toy

Lafufu: Labubu’s Ugly Knockoff or a Loveable Rogue?

In the world of collectible designer toys, few characters are as instantly recognizable as Labubu, the wild-eyed forest creature from Pop Mart’s The Monsters series. But in recent months, a strange, misshapen figure has crept onto the scene—and surprisingly, it’s stealing the spotlight. Meet Lafufu: the hilariously chaotic Labubu knockoff that’s gone viral across Asia.


What Exactly Is Lafufu?

Lafufu is an unlicensed imitation of Labubu, usually manufactured with cheap materials, poor stitching, and comically flawed features. From lopsided eyes and mismatched limbs to oversized noses and weird color schemes, Lafufu’s imperfections are exactly what make it lovable. It’s so bad—it’s good.

Rather than being dismissed as a fake, Lafufu has become an online sensation. On TikTok, Instagram, and Xiaohongshu, collectors and casual fans alike are sharing “adoption videos” and memes showcasing their deformed yet endearing Lafufus.

👉 Explore our Lafufu Plush Collection for the weirdest and cutest picks!


lafufu tiktok user reaction 2
lafufu tiktok user reaction
  1. Affordability: Unlike authentic Labubu plush toys which retail for $20–$30 or more, Lafufu is often sold for just a few dollars on platforms.
  2. Unintentional Comedy: Its bizarre face and chaotic proportions make people laugh, leading to a sort of cult following.
  3. Memes & Virality: Lafufu’s “ugly-cute” charm has made it a meme-worthy icon—often labeled “the chaotic cousin of Labubu” or “the black sheep of the family.”
  4. Low-Stakes Collecting: For fans who can’t afford or find the real thing, Lafufu offers a way to join in on the fun.

Is Lafufu a Threat to Labubu?

While Lafufu is clearly a bootleg, some experts argue it has ironically strengthened Labubu’s brand. By stirring conversation and drawing new fans to the Labubu universe, it acts as a gateway. However, Pop Mart must walk a fine line—too much imitation can devalue the original IP.


Side-by-side comparison of Lafufu and authentic Labubu plush toys
lafufu vs labubu comparison

Lafufu vs. Labubu: Key Differences

FeatureLabubu (Original)Lafufu (Knockoff)
Price$20–$30+$1–$7
QualityHigh-quality materialsLow-cost, sometimes poorly made
DesignConsistent, detailedFlawed, often unintentionally funny
BrandingOfficial Pop Mart productUnbranded or mislabeled
AvailabilityLimited drops, collectibleMass-produced on e-commerce sites

Final Thoughts: Should You Buy a Lafufu?

If you’re a collector of rare designer toys, Lafufu won’t replace a real Labubu. But if you’re looking for a laugh, a conversation starter, or just something bizarrely cute to sit on your shelf—then yes, Lafufu might just be the chaotic joy you didn’t know you needed.

Whether it’s a knockoff or a new form of art, Lafufu is here to stay—at least on your TikTok feed.

top cute lafufu plush picks 2
top cute lafufu plush picks

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