By HelloLabubu.com — March 27, 2026
Table of Contents
Overview
Pop Mart launched the most-talked-about Labubu release of the year on March 12, 2026: a full crossover with Sanrio’s Hello Kitty universe. The drop paired Labubu’s signature toothy grin with Sanrio’s catalog of kawaii icons and immediately triggered sell-out conditions online. The collaboration also marks The Monsters franchise’s 10th anniversary, making it a milestone release for long-time collectors.
What Dropped
Two products make up the collaboration:
- THE MONSTERS × Sanrio Characters Series — Vinyl Plush Pendant Blind Box ($39.99): A set of bag-charm pendants featuring Labubu cosplaying as Hello Kitty, My Melody, Kuromi, Pochacco, Cinnamoroll, and Pompompurin. The collection includes six standard designs plus one secret chase variant, with approximately 1-in-72 pull odds for the secret figure.
- THE MONSTERS × Hello Kitty — Vinyl Plush Doll ($149.99): A standalone collectible dressed in Hello Kitty-themed red and blue overalls, a Hello Kitty hat, an embroidered sleep mask, and a miniature Hello Kitty-shaped pillow. The doll ships as a complete two-piece outfit set.
Both items went live online on March 12 at 10 p.m. ET. In-store availability at select Pop Mart locations is expected to begin in April 2026.
Collector Demand & Resale
Social response was immediate and intense. Pop Mart’s global social posts reached over 20,000 views within hours of launch. On TikTok, unboxing videos were tagged as the “ultimate kawaii monster mashup” by Gen Z creators. Reddit communities showed strong demand for the Kuromi variant specifically, while debate emerged over outfit accuracy on certain figures.
On the secondary market, rare chase variants are already being tracked at 150–200% markups above retail, consistent with patterns seen in past limited Labubu drops. The secret blind box figure, with its 1-in-72 odds, is the primary driver of resale speculation.
Why This Collab Matters
The drop builds on Labubu’s sustained upward momentum. Pop Mart reported that Labubu sales doubled in 2024 and jumped an additional 200% in early 2025. By pairing Labubu with Sanrio — a brand with its own multi-decade global fanbase — Pop Mart is stacking two of the most durable IP forces in the collectibles market into a single release.
This is not the first Pop Mart x Sanrio project. Previous collaborations included the SKULLPANDA x Sanrio Blister Pack Plush Pendants and the MEGA SPACE MOLLY 400% Hello Kitty and Friends Series. The Labubu version, however, carries the added weight of The Monsters’ 10th anniversary, which increases its long-term collectible significance compared to prior crossovers.
Where to Buy
Primary retail is through Pop Mart’s official website and app. Pop Mart typically restocks on Thursdays between 6–7 p.m. PT. In-store availability at Pop Mart retail locations begins April 2026. For secondary market purchases, eBay is the most active resale platform, though buyers should verify authenticity before purchasing — counterfeit Labubu figures remain a documented problem in the collector community.
For outfits, accessories, and independent Labubu merch, visit HelloLabubu.com.
Sources
- Complex — “Labubu Meets Hello Kitty and Friends in New Collectible Crossover” (March 6, 2026)
- Athlon Sports — “Labubu x Sanrio: The Cutest Crossover Collab Hitting Collectible Shelves This Spring” (March 13, 2026)
- NBC News Select — “Hello Kitty x Labubu Dolls Are Launching Soon” (March 2026)
- Parade — “Labubu Restock Guide: How To Buy, Launch Dates, Pricing” (2026)
- Labubu Collector — “Labubu Plush Guide 2026: Prices, Authenticity & Top 5 Dolls” (Updated March 25, 2026)